LOOPTOPIA
Looptopia–Chicago Loop Alliance’s signature event during 2007 and 2008–created a new experience for more than 400,000 people and launched the summer tourism season for Chicago.
As the country’s first dusk until dawn cultural and artistic celebration, Looptopia’s multiple goals included increasing public awareness of the Loop as a destination; highlighting its art, culture, venues, amenities, and diversity; and providing a platform for Loop businesses and institutions to promote individual programming, products, and services, expanding their audience and consumer base.
In addition to bringing an audience of approximately 400,000 people to doors of businesses and organizations in the Loop, through an aggressive media campaign Looptopia also brought exposure to Loop members with over 200 million media impressions through 2007 and 2008.
"Looptopia set an incredibly high standard…We were thrilled beyond belief to see so many people down in the Loop enjoying all that it has to offer. Thank you for providing the Loop (and Chicago) with an opportunity to shine!”
-- Kirsten Hull, Joseph Freed & Associates, Sullivan Center
