March Madness is coming to State Street this March.
Chicago Loop Alliance is partnering with the Chicago Sports Commission to celebrate the 2013 Big Ten Men’s Basketball Tournament, returning to the United Center March 14 - 17. Fans can get into the spirit of the games beginning March 4, with CLA’s Lightscape: a Multisensory Experience on State Street broadcasting each rival university’s fight songs along State Street from Wacker Drive to Congress Parkway throughout the month, along with the familiar courtside sounds of basketballs dribbling and swishing, referees whistling, sneakers squeaking and crowds cheering. Big Ten-themed banners, planter signs and CTA subway entrances along State Street will also delight passersby, including the 300,000 Big Ten alumni who call Chicago home.
“We’re pumped to welcome local and visiting Big Ten fans during the tournament,” said CLA Executive Director Michael M. Edwards. “State Street offers many unique dining, shopping and hotel options, and the United Center is easily accessible from the Loop via public transportation. Game on!”
The Loop celebration is part of CLA’s ongoing partnership with Choose Chicago to promote Chicago tourism. The city's new official tourism organization launched last year, with a streamlined organizational structure, new international offices, and a renewed focus on attracting out of market visitors to Chicago.